AI-Powered Digital Performance Analytics Platform
Unify marketing, product, and revenue data into real-time, decision-ready dashboards powered by explainable AI. Continuously audit conversion health, surface high-impact opportunities, and drive managed ROI optimization with transparent experiments, proactive alerts, and measurable business outcomes across acquisition, engagement, retention, and lifetime value.
About Our Platform and Team
We are a multidisciplinary team of data scientists, engineers, and growth practitioners building an AI-powered analytics platform that converts fragmented data into confident decisions. Our mission is to align teams around trusted metrics, accelerate experimentation, and deliver provable ROI through responsible, explainable automation.
Real-Time Dashboards
Deliver always-fresh, role-specific dashboards that translate complex multichannel data into clear, actionable signals. Configure KPIs, drilldowns, and comparisons on the fly, and empower executives, marketers, and analysts to align around shared goals, trusted definitions, and measurable impact without waiting on manual reporting cycles.
Contact usRole-Based, Goal-Driven Views
Provide tailored dashboards for executives, channel owners, product teams, and finance, each mapped to their strategic objectives and guardrail metrics. Align attention on outcomes rather than vanity metrics, with consistent definitions, contextual annotations, and interactive narratives that turn data into decisions quickly and confidently.
Custom Metrics, Blended Data, and Calculated Fields
Combine marketing spend, product usage, CRM outcomes, and finance extracts into unified calculations, including blended CAC, contribution margin by channel, assisted conversions, and LTV to CAC ratios. Create reusable formulas and business rules that ensure consistency across teams while preserving the flexibility advanced analysts expect.
Any-Screen Delivery: Mobile, Desktop, and Big-Screen TV Mode
Access mission-critical KPIs wherever work happens. Mobile cards highlight urgent changes, desktop views support deep analysis, and big-screen TV mode energizes teams with live trending performance. Share secure, auto-refresh links so stakeholders track progress without requesting one-off exports or screenshots from analytics teams.
Data Integration and Tracking Connectors
Ingest, normalize, and enrich data from ad platforms, analytics tools, payment processors, CDPs, and warehouses with resilient connectors. Maintain continuity despite API changes, apply transformation rules, and resolve identities to first-party profiles that support accurate attribution, cohorting, and privacy-conscious personalization across channels.
Native Connectors for Ads, Analytics, and CRM
Plug into Google Ads, Meta, LinkedIn, TikTok, Google Analytics 4, Adobe Analytics, HubSpot, Salesforce, and popular ecommerce stacks. Harmonize disparate schemas with standardized dimensions, campaign taxonomies, and timestamp alignment, reducing integration friction and enabling direct comparisons and pacing insights across all demand sources.
Server-Side Tracking and First-Party Data Collection
Capture reliable events through server-side endpoints that reduce client-side noise and tracking disruption. Preserve attribution fidelity with first-party identifiers, consent-aware cookies, and resilient session stitching. Improve accuracy across devices, browsers, and ad blockers while meeting evolving privacy expectations and platform-level measurement constraints.
Streaming ETL and Data Warehouse Sync
Move from batch delays to near-real-time ingestion that fuels live dashboards and alerts. Transform, de-duplicate, and enrich records as they arrive, then synchronize to Snowflake, BigQuery, or Redshift for centralized governance. Maintain lineage, versioning, and reconciliation checks that auditors and finance partners trust.
Real-Time Dashboard Implementation & Customization
We implement role-based dashboards, connect key data sources, define shared KPIs, and build calculated fields that reflect your unique economics. The engagement includes governance setup, alerting, and training so teams can operate independently while maintaining a reliable single source of truth.
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Comprehensive Conversion Audit & CRO Roadmap
A deep assessment combining heuristic UX review, quantitative journey analysis, and technical measurement QA. You receive a prioritized roadmap with expected lift ranges, experiment ideas, and implementation guidance that aligns design, product, and marketing teams on changes with the highest measurable impact.
,200
Managed ROI Optimization (Monthly Retainer)
A hands-on program where our team runs ongoing analysis, attribution calibration, experiment design, and budget reallocation recommendations. We deliver monthly optimization cycles, executive-ready reporting, and playbooks that translate insights into action, compounding gains while protecting revenue with guardrail metrics and rigorous QA.
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AI Modeling, Forecasting, and Recommendations
Leverage explainable models to forecast revenue, allocate budgets, and anticipate churn before it harms growth. Surface drivers of change, quantify uncertainty, and recommend prioritized actions with observed impact ranges, empowering teams to move from reactive reporting to proactive optimization rooted in statistically sound evidence.
Predictive Lifetime Value and Churn Propensity
Estimate future value by channel, cohort, and segment using survival analysis and feature-engineered behaviors. Identify high-risk customers early, quantify uplift potential, and guide retention tactics like cadence adjustments and offer selection. Explain key drivers so lifecycle teams understand why the model recommends specific interventions.
Revenue, Traffic, and Demand Forecasts with Uncertainty
Generate rolling forecasts with confidence intervals for pipeline, revenue, and site traffic, accounting for seasonality, promotions, and market shifts. Compare forecasted baselines against live performance to detect deviations faster. Communicate ranges to executives to set realistic expectations and inform inventory, staffing, and spend decisions.
Next Best Action and Budget Allocation Recommendations
Translate model outputs into prioritized actions, such as reallocating budget to higher marginal return channels, sequencing nurture touches, or advancing product experiments. Include expected impact, required effort, and confidence levels with transparent feature importance so stakeholders trust and adopt recommendations at scale.
Conversion Audits and CRO Diagnostics
Combine heuristic UX reviews, quantitative journey analysis, and technical diagnostics to uncover friction, waste, and attribution gaps. Deliver a prioritized roadmap with expected lift, implementation guidance, and experiment suggestions that align optimization work with measurable revenue outcomes, rather than isolated usability improvements.
Heuristic UX and Accessibility Review
Assess clarity, trust signals, form design, content hierarchy, and accessibility against proven heuristics. Identify blockers like ambiguous CTAs, distracting elements, and inaccessible components that undermine conversions. Provide annotated examples, competitive benchmarks, and design patterns that balance persuasion with inclusivity and ethical design principles.
Quantitative Journey and Form Analytics Deep Dive
Analyze funnel fallout, micro-interactions, field-level abandonment, and error patterns. Segment by device, traffic source, and audience to isolate opportunities. Pair behavioral findings with conversion correlations so teams prioritize high-impact changes, such as simplifying form steps, clarifying value props, or reordering content to reduce cognitive load.
Technical Performance, Tagging, and QA Assessment
Audit page speed, Core Web Vitals, third-party scripts, and event fidelity. Identify duplicate tags, missing consent states, or misattributed events compromising data quality. Provide remediation steps, governance recommendations, and monitoring plans that sustain reliable measurement and support iterative optimization without regression risk.
Attribution and Incrementality Measurement
Move beyond last-click myths with multi-touch attribution and incrementality experiments that quantify true channel contribution. Use model comparisons and calibration to reconcile observed outcomes with test-based evidence, guiding budget shifts that deliver durable ROI rather than temporary reporting gains.
Cross-Channel Multi-Touch Attribution Models
Evaluate time decay, position-based, data-driven, and Markov chain models to understand assisted conversions and path dynamics. Compare model outputs to business intuition and channel context. Document chosen methodology, known limitations, and validation checks so stakeholders align on transparent, defensible attribution practices.
Media Mix Modeling and Scenario Planning
Estimate channel elasticities using aggregated time-series, then simulate budget reallocations and expected outcomes under different spend levels. Incorporate diminishing returns, seasonality, and external drivers. Present scenarios with confidence bands and operational guardrails that media teams can execute against measurable, realistic goals.
Holdout Tests and Incrementality Experiments
Design geo or audience holdouts to measure causal lift and calibrate modeled contributions. Balance test power, duration, and ethical considerations. Use results to refine attribution assumptions, strengthen forecasts, and justify strategic investments with empirical evidence rather than anecdotal performance narratives.
KPI Governance and Data Quality
Establish shared definitions, naming standards, and SLAs that protect trust in metrics. Automate data validation, monitor anomalies, and maintain lineage so executives, marketers, and analysts reference the same reliable source of truth when making budget, roadmap, and go-to-market decisions.
Data Dictionary, Naming Standards, and SLAs
Create a living catalog that defines every KPI, dimension, and transformation, with owners and refresh schedules. Enforce campaign naming conventions for clean reporting. Align SLAs with stakeholder needs so data availability and latency meet critical decision windows without sacrificing governance discipline.
Automated Tag Audits and Data Anomaly Guardrails
Continuously scan for missing events, spikes, and schema drift, triggering alerts before decisions are compromised. Validate consent flows, deduplicate identifiers, and quarantine suspicious data. Provide remediation workflows that reduce firefighting and prevent costly downstream reporting or model training errors.
Identity Resolution, Consent, and Privacy Controls
Unify profiles responsibly using first-party identifiers and consent-aware stitching. Respect regional regulations and user preferences while preserving actionable segmentation. Offer granular access controls and redaction tools so teams activate insights without exposing sensitive data or violating compliance commitments.
Customer Journeys and Funnel Analytics
Understand how audiences move from acquisition to retention with journey maps, funnels, and cohort views that highlight friction and opportunity. Segment by campaign, persona, and lifecycle to prioritize improvements that sustainably increase revenue and customer lifetime value.
- Acquisition-to-Retention Funnel Visualization Build cross-channel funnels that track progression from impression to repeat purchase or subscription renewal. Diagnose where high-value audiences stall, and quantify the lift potential from targeted improvements. Provide drilldowns by device, geo, and creative to inform execution plans with precise context.
- Cohort Analysis and Lifecycle Segmentation Group users by acquisition date, source, product fit, or activation milestones to uncover retention patterns and LTV differences. Identify segments responsive to pricing, messaging, or onboarding changes. Translate insights into targeted lifecycle strategies that compound growth through improved engagement and repeat behaviors.
- Behavioral Heatmaps and Session Replay Integrations Augment quantitative funnels with visual evidence from heatmaps and session replays, integrated securely to protect privacy. Confirm hypotheses about attention, confusion, and friction, then align stakeholders around concrete observations that accelerate design decisions and reduce debates driven solely by opinion.
Experimentation and A/B Testing Enablement
Systematize learning with robust experiment design, orchestration, and analysis. Protect revenue with guardrail metrics, ensure statistical power, and capture insights in a searchable library that prevents relearning the same lessons and accelerates compound growth across teams and channels.
Learn MoreProactive Alerts and Root-Cause Insights
Anticipate problems and opportunities with intelligent alerts and explainable anomaly detection. Automatically trace likely drivers across channels, segments, and events, then simulate potential impact of corrective actions so teams respond quickly and confidently without days of manual investigation.
Threshold, Seasonality-Aware, and Smart Alerts
Configure alerts for critical KPIs that respect seasonality, campaign calendars, and expected variance. Reduce noise with adaptive thresholds and grouped notifications. Route to Slack, email, or incident tools with relevant context so responders know what changed and where to investigate first.
AI Anomaly Detection with Explainability
Detect statistically significant deviations earlier using models trained on historical patterns. Provide feature importance, contributing segments, and comparable past events to explain anomalies. Replace ambiguous red flags with evidence-rich explanations that speed triage and build trust in automated monitoring.
Drill-Down Root Cause and Impact Simulation
Guide users through structured, stepwise exploration to isolate root causes across channels, creatives, audiences, and touchpoints. Estimate potential impact if metrics return to baseline or improve, helping leaders prioritize fixes and communicate realistic timelines and expected results to stakeholders.
Reporting Automation and Stakeholder Alignment
Automate recurring reporting with schedules, data SLAs, and narrative summaries that free analysts for higher-value work. Deliver consistent board-ready materials, consolidate feedback, and track decisions to improve accountability and shared understanding across executive, marketing, product, and finance teams.
Executive Summaries and Board-Ready Packs
Generate concise narratives that connect performance to strategy, risks, and next steps. Include trend visualizations, driver analysis, and prioritized actions with owners. Replace scattered slides with a consistent, authoritative package leaders trust for quarterly reviews and critical budget decisions.
Automated Schedules, SLAs, and Distribution
Schedule delivery to stakeholders with uptime and latency commitments backed by monitoring. Send personalized views to each recipient, ensuring relevance without manual curation. Maintain a single source of truth by eliminating version drift across attachments and screenshots that inevitably become outdated.
Security, Privacy, and Compliance
Protect sensitive data with rigorous security practices and privacy-first design. Enforce least-privilege access, log activity for audits, and respect user consent across workflows. Support regulatory readiness so legal, security, and data teams remain confident while analytics scales across the organization.
Role-Based Access, SSO, and Audit Logs
Control access with granular roles and group policies integrated with enterprise identity providers through single sign-on. Track changes and data access in immutable logs for oversight and compliance. Provide administrators with centralized visibility and automated provisioning to reduce operational burden.
Data Residency, Encryption, and Retention Controls
Choose regional hosting where required, encrypt data in transit and at rest, and configure retention policies aligned with legal obligations. Support safe deletion and backup procedures with integrity checks, balancing resilience with the principle of minimal necessary data.
Consent Management, GDPR, and CCPA Readiness
Honor consent signals and user rights requests while maintaining measurement quality. Offer APIs and integrations with consent platforms, plus transparent documentation of data flows. Provide tooling to minimize identifiers, pseudonymize where appropriate, and demonstrate compliance during security reviews.
Onboarding, Training, and Success
Accelerate time to value with a structured onboarding program, hands-on enablement, and ongoing success reviews. Align stakeholders on goals, instrument data correctly, and equip teams with playbooks that translate insights into measurable growth outcomes that compound over time.
